Genpio

Head of Marketing

Own marketing outright: positioning, budget, paid acquisition, content, and the creator community. Start as the one who does the work, then hire the team…

Marketing · Hybrid, US & Vietnam · Full-time

About the role

We're looking for a Head of Marketing to own marketing outright: positioning, budget, channels, content, and community. There is no one above you in the function. You set the number, and you own it.

This is a player-coach role, and the player half comes first. In your first two quarters you will write the copy, build the campaigns, read the dashboard, and DM the creators yourself. Once the numbers prove out, you hire the team underneath you and turn what you built into a machine that runs without you.

What you'll do

Strategy and positioning

  • Own the narrative and positioning for AI avatar livestreaming across creator, KOL, studio, and enterprise segments
  • Define the ICP, the messaging, and the go-to-market motion for each segment and each market
  • Set quarterly goals tied to pipeline, activation, and revenue, not impressions
  • Personally run paid across Meta, Google, and TikTok: campaigns, creative tests, bids, and pacing
  • Own CAC, ROAS, LTV/CAC, and payback, and decide where every next dollar goes
  • Build tracking and attribution you can defend, including incrementality tests when the platforms flatter themselves

Content and brand

  • Own the brand voice and the content engine across LinkedIn, TikTok, YouTube, and the blog
  • Build organic and SEO into a compounding channel, not a content treadmill
  • Ship launches with Product and turn customer results into stories people repeat

Community and KOL

  • Own the creator and KOL community: sourcing, partnerships, deals, and performance
  • Build the ambassador program with real tiers, real rewards, and a real budget
  • Turn advocates into a flywheel: content, referrals, and proof that sells for us

Team and budget

  • Own and defend the marketing budget, and make the tradeoffs in public
  • Hire, coach, and grow the team once the channels are proven, starting with the loops that must run weekly
  • Set the operating cadence: planning, experiment reviews, and honest reporting

What we're looking for

Must have

  • 7+ years in marketing, including owning a function and a real budget
  • Built a growth engine from early stage, hands-on, not inherited a mature one
  • Strong on both sides: you can run a Meta account and write the positioning doc
  • Fluent in the math: CAC, LTV, payback, blended versus channel economics, attribution and its limits
  • Excellent writing and storytelling in English
  • Comfortable being the whole team before you lead one

Nice to have

  • Experience marketing to creators, KOLs, SMBs, or developers
  • Vietnamese or Chinese for regional go-to-market
  • Background in AI, SaaS, live commerce, or creator platforms
  • Hired and scaled a marketing team before

Tools you'll use

Meta Ads, Google Ads, TikTok Ads, GA4, Mixpanel or Amplitude, HubSpot, Ahrefs or Semrush, a BI tool, Figma, Discord, Notion, Slack.

Interview process

  1. 30-min intro with the founder
  2. Strategy conversation: positioning, channel mix, and how you'd build the engine
  3. Take-home: a 90-day plan with budget, channel mix, targets, and your first two hires
  4. Numbers deep-dive: walk us through a funnel you scaled and defend the attribution
  5. Team fit with Product and Sales, then reference checks and offer

Compensation and benefits

  • Competitive base plus performance bonus tied to pipeline and efficiency
  • Meaningful equity in a fast-growing AI company
  • Real budget and total ownership of the function, with no layers between you and the test
  • Hybrid across our US and Vietnam offices, flexible hours
  • Annual offsite, learning budget, and modern tooling stipend

How to apply

Apply on this page. If you prefer email, send your CV to [email protected] or [email protected] with the subject [Head of Marketing] Your full name, and tell us in a few lines about the work you are proudest of, with links where you can.

Why Genpio

You'll define how an entire category meets Genpio, with your own hands before you do it with a team. The market for AI avatars in live commerce is opening now, and the brand, the channels, and the creator network built this year will carry the company for a long time. All three are yours.

Apply, and see every open role: https://genpio.com/careers